张家港市品牌体育赛事成长路径研究

A Study on the Growth Path of Brand Sports Events in Zhangjiagang

运用专家访谈、实地考察、小型座谈会等研究方法。分析张家港市近几年举办大型体育赛事以及选择赛事的基本情况,解析张家港品牌体育赛事的成长过程中的指导性思维以及具体路径。指导性思维:职业与业余赛事共成长;本土资源与国际赛事相互促进发展;借鉴国外赛事运作模式,结合自身打造精品。具体路径:基于当地的体育文化、体育氛围,结合百姓体育需求选择赛事;政府在赛事中的主导作用;媒体的借力;市场运作手段。

By the methods of expert interview,on--the--spot investigation,symposium and other research methods.Analysis of Zhangjiagang city in recent years of major sports events as well as the basic choice of race,thinking to guide growth process of Zhangjiagang brand sports events and the specific path of. The guiding thinking：occupation and amateur competitions of growth,local resources and international events to promote mutual development,foreign competition mode of operation,with its build quality.The specific path： a local sports culture,sports atmosphere based on the combination of sports events,people demand,leading role of the government in the event of power,media=the operation of the market means.