中国名牌:经济的支撑点

Chinese Famous Brand: Economy Supporting Point

我国创名牌之路任重而道远。当前创名牌的三大障碍是 :名牌数量少 ;名牌保护意识不强 ;假冒名牌泛滥。因此 ,当前要正确处理创名牌和引进外资的关系 ;把消费教育列入国民教育必修课 ;把以科技为先导作为名牌产品的底蕴 ;把内与外的完美统一作为质量控制战略 ,以及运用新闻媒体的辐射威力保护名牌。

This paper interpreted the heavy tasks and dificult way in setting up famous brands.Mainly analysed the present three obstacles,limited famous brand number,weak protective consciousness and the plenty of imitation brands.Five measures aiming at these obstaeles was proposed,first correctly defining, the relationship between setting up fanmous brands and absorbing foreign capital;Second, regarding the comsumptive education as a required course of national education;third,taking science and technolony's guide as the essential of famous brand produchion;fourth,taking the perfect unity of outside and inside as the strategy of qnality controlling;fifth,utilizing the rediation and deterrent force of news medinm to protect famous brands.