北京5A级旅游景区网络关注度分布特征研究

Research on Distribution Features of Network Attention of 5A Grade Scenic Areas in Beijing

基于百度指数,分析了北京5A级景区周度、月度与黄金周的分布特征。研究结果表明:旅游景区网络关注度周五达到峰顶,周二达到谷底,双休日高于工作日。大部分景区月度呈现"三峰"特征,最高峰在10月,次高峰在4月和8月,与实际旅游流基本吻合。从"五一"和"十一"看,关注度呈现先升后降,"五一"关注度高峰出现在4月29—30日,具有前兆效应;而"十一"关注度高峰出现在10月2—3日,趋于与实际旅游流一致。

Based on Baidu index, this paper analyzed weekly, monthly and seasonal distribution of the Beijing 5A scenic areas. The results showed that：Network attention index reached a peak on Friday, at the bottom on Tuesday, Saturday and Sunday network attention was higher than working days. The majority scenic areas presented ＂three peak＂ feature, the peak appeared on October, the second peak occured on April and August, according with the actual tourist flows. From the ＂Labor day＂ and ＂National day＂, network attention was first increased and then decreased. ＂Labor day＂ network attention peaked on April 29th to 30th, with a precursor effect;and the ＂National day＂ network attention peaked on October 2nd to 3rd, tends to consistency with the actual tourist flow.