旅游文化休闲产业发展的RMCP分析——以北京市潭柘寺镇为例

RMCP Study on Development of Tourism Culture Leisure Industry in Beijing Tanzhesi Town

通过对旅游文化休闲产业发展背景和RMCP模型的介绍,分析了北京市潭柘寺镇旅游文化休闲产业的RMCP模型,重点从资源基础、市场需求、社区参与和产品开发四个方面进行具体分析,提出深挖特色旅游资源、多样化品牌营销、提高社区参与度和创意化产品开发等策略,以期更好地促进潭柘寺镇旅游文化休闲产业的可持续发展。

Through the introduction of the development background of tourism culture leisure industry and RMCP model, this paper analyzed the RMCP model of tourism culture leisure industry of Tanzhesi Town and focused on the specific analysis of resource base, market demand, resident participation and product development. This paper also put forward some strategies such as digging special tourism resources, diversification of brand marketing, increase community involvement and creative product development in order to promote the sustainable development of the tourism culture leisure industry of Tanzhesi Town.