湖南陶瓷产业发展战略对策

The Strategical Countermeasure of Hunan Ceramics' Development

湖南陶瓷曾经有过辉煌的历史。进入90年代后，由于国内外市场环境发生变化，竞争日趋激烈，陶瓷业面临着困境。国有企业效益滑坡，出口受阻，下岗现象严重.在深入调查的基础上从经济体制改革、现代管理水平、营销策略、产品结构、竞争能力、技术创新、政府宏观调控等方面分析了问题产生的根源，提出了面向21世纪重振湖南陶瓷的战略对策。

Hunan ceramics once had a splendid history, however, after entering into 1990's,ceramics are facing difficult position and increasing competition because of changes of market environment home and abroad.Stateowned ceramics corporations' enconomic benefit are coming down, their exports being baffled, laid-off is a seriously situation. So we have analysed the root of the problem's emergence on the basis of deep in vestigation from these sides: eneonomic structure reforms, competitive ability, administration level, sales tactics, preduct structure, technological innovation and government marco-control and so on. As a result, we put forward the suggestion of strategical countermeasure on how to restore Hunan ceramics facing the 21 th century.