从森林物质产品到森林文化产品:转化的要件及途径分析

Transformation of Forest Material Products into Forest Cultural Products: Elements and Pathway

在文化搭台、经济唱戏的GDP大跃进背景下,很多地方政府纷纷将本地的森林物质产品进行包装,打造成森林文化产品,这其中不乏成功的经验,也留下了很多惨痛的失败教训。以南京梅文化、浙江安吉竹文化、福建武夷山茶文化为例,分析森林物质产品成功打造为文化产品的几个要件,在此基础上总结出森林物质产品转化为森林文化产品的一般途径,从而为我国森林文化产品的建设提供科学依据。一种森林物质产品成功转化为文化产品必须具备浓郁的本土性、悠久的栽培历史、能够满足人的时代需求。森林物质产品转化为文化产品,一般应遵循以下途径:改革开放前庭院经济模式的小规模种植→市场经济驱动下大规模种植→政府支持下的文化挖掘及品牌塑造→品牌形成,并成为当地经济支柱。

In the era of GDP＇s Great-Leap-Forward,many local governments have passionately dressed their local forest products as forest cultural products so as to boost their economy. There have been many successful examples,but also a lot of bitter failures. In this paper,a case study is made on Nanjing plum culture in Jiangsu Province,bamboo culture in Anji of Zhejiang Province,and tea culture in Wuyishan of Fujian Province. It firstly analyzes the key elements transforming forest material products into forest cultural products,and then summarizes the transforming pathway in order to provide a scientific basis for forest cultural construction. A forest material product which can transformed into cultural product successfully must meet the following requirements： 1 being strongly indigenous; 2 having a long history of cultivation; 3 complying with modern green philosophy. When a forest material product is transformed into a cultural product,the following pathways are generally followed： step1,small-scale cultivation in courtyard economy model before the Reform and Opening up; step 2,market oriented large-scale cultivation; step 3,cultural excavation and branding of cultural products; step 4,formation of a cultural brand and building of a cultural pillar of the local economy.