企业制度和领导风格对知识经济企业飞速成长的影响研究--以水晶石数字科技有限公司为案例

Analysis of the Impacts of Enterprise Management System and Leadership Style on the Growth of a Knowledge Economic Enterprise——Taking Beijing Crystal Digital Technology Co., Ltd as an Example

本文以水晶石公司为案例,分析了该企业在短短13年的时间内从一个只有3个成员的图像工作室飞速发展到在国内外拥有十家分公司的全球规模最大的一家CG企业。文章着重阐述了水晶石公司在激励人才方面的策略,不仅包括其针对核心骨干员工的产权激励,即"内部合伙人"制度,也包括针对普通员工的人性化关怀,即关注员工职业生涯发展、强势品牌、企业制度和工作环境的人性化、总经理的人格魅力等,这样的企业制度和领导风格对于企业的成长起到了至关重要的作用,以期对其他企业有所借鉴和启示。

Beijing Crystal Digital Technology Co., Ltd is a computer graphics （CG） enterprise. It started from a CG studio with only 3 staff but turned out to be the world＇ s biggest CG enterprise within only 13 years, which owns ten branches located both domestic and overseas with over 4800 employees. The enterprise management system and leadership style are key tothe success of the Beijing Crystal enterprise, which are featured with its ＂internal partner＂ incentive mechanism, strong brand effect, employee career development centered, humanity management culture, effective eommunicatioa, and persotxality of the CEO.