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为生存而战：美国公共图书馆面向图书馆经费投票的营销活动 被引量：2

U. S. Public Libraries Marketing for Survival
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摘要 在美国,地方的图书馆预算投票是美国公共图书馆继续生存的关键。文章以图书馆面向这些投票的营销举措为线索,介绍了美国公共图书馆在经费投票中的处境和举措,尤其是OCLC的Geek the Library项目以及Every Library项目在更大的图书馆社区中的努力。 Marketing in the local library budget votes has been a significant effort for US public libraries to survive in the hard economic condition. Focusing on Troy Library＇s book burning party, OCLC＇s Geek the Library, and EveryLibrary, this paper discusses their backgrounds, scopes, and developments. How Chinese libraries can learn from these projects are also discussed as the conclusion.
作者 李恺
机构地区 英格拉姆内容集团
出处 《高校图书馆工作》 CSSCI 2014年第6期13-16,57,共5页 Library Work in Colleges and Universities
关键词 GEEK the LIBRARY EveryLibrary OCLC 营销、预算 Geek the Library. OCLC. EveryLibrary. Marketing. Budget
分类号 G252 [文化科学—图书馆学]
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参考文献15

  • 1OCLC. From awareness to funding: a study of library supportin America [ DB/OL]. http://oclc. org/en - ca/reports/fun-ding. html. [2014 -05 -10].
  • 2Pennsylvania Library Association. Local and state sources of fun-ding for public libraries: the national picture [ DB/OL]. http://www. pcblpa. org/LinkClick. aspx. fileticket = IYhBj8 RxFU0%3D&tabid =215. [2014 -05 - 10].
  • 3ALA. The condition of U. S. libraries: public library trends, 2002-2009 [ DB/OL]. http://www. ala. org/research/sites/ala. org.research/files/content/librarystats/public/Condition_of_Libraries_1999.20. pdf. [2014 -05 - 10].
  • 4ALA. Public library funding and technology access study, 2010 -11 [DB/OL]. http://www. ala. org/research/initiatives/plftas/2010_2011. [2014 -05 -11].
  • 5Kelly, M. The new normal: annual library budges survey 2012[DB/OL]. http://lj. libraryjoumal. com/2012/01 /funding/the-new - normal - annual - library - budgets - survey - 2012/.[2014 -05 -11].
  • 6Library Journal. Library referenda 2011: voters keep the doorsopen [DB/OL]. http;//lj. libraryjoumal. com/2012/04/fun-ding/voters -keep - the - doors - open - library - referenda -2011/. [2014 -05 -11].
  • 7Estep, B. Fight over tax increase could force closing of PulaskiCounty libraries [DB/OL]. http://www. kentucky. com/2012/11/26/2421370/fight - over - tax - increase — could, html. [ 2014-05-10].
  • 8Russ, C. Troy Library millages fail [DB/OL]. http://www.troylibrary. info/node/611. [ 2014 - 05 -11].
  • 9Jaffe, E. The book - burning campaign that saved a public library[DB/OL]. http://www. theatlanticcities. com/politics/2012/06/book - burning - campaign - saved - public - library/2412/.[2014 -05 -11].
  • 10OCLC. Geek the Library : a community awareness campaign [ DB/OL]. https://oclc. org/cantent/dam/oclc/reports/pdfs/geekthe-library.all. pdf. [2014 -05 - 10].

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高校图书馆工作
2014年 第6期

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