摘要
以2013年上半年中国房地产企业销售额前20强为对象,根据网站关联图绘制原理,运用SPSS软件和UCINET6软件,对21家房地产企业的共链数据进行可视化分析,描述当前房地产企业之间的竞争格局,分析房地产市场的竞争现状,并对房地产企业的竞争策略提出建议。
The paper takes top 20 real estate enterprises in sales amount in the first half of 2013 in China as the object,and according to principles of website associated diagram drawing,uses SPSS and UCINET6 software to do visualization analysis on co-link data of 21 real estate enterprises,describes current competition pattern among real estate enterprises,analyzes competition status in real estate market,and gives suggestions for real estate enterprises’ competition strategies.
出处
《情报探索》
2014年第10期55-59,共5页
Information Research
关键词
共链分析
企业网站
关联图绘制
竞争对手
竞争情报
实证研究
co-link analysis
enterprise website
associated diagram drawing
competitor
competitive intelligence
empirical research
