“双十二”视角下淘宝中小企业存在的问题及发展策略研究

Research on the Existing Problems and the Development Strategies of TaoBao Small and Medium Enterprises under "12-12" perspective

中小企业在经济发展中占据着重要的地位,其发展也受到各界的关注。随着电子商务的迅猛发展,我国电子商务中小企业面临着前所未有的机遇和挑战。本文在"双十二"的视角下对淘宝中小企业存在的问题展开分析,在此基础上,提出了相应的解决对策和发展策略,以期中小企业能够在促销上对自身存在的不足有所重视,更好地把握电子商务带来的发展机遇,让自己变得更加强壮。

The Small and medium enterprises （SMEs） occupy an important position in the economics, and its development has been widespread concerned with the rapid development of E - commerce. SMEs in China have been facing unprecedented opportunities and challenges. The paper analyzes the problems of Taobao SMEs in the ＂ 12 - 12＂ persperctive. On this basis, we propose the corresponding solutions and development strategies for SMEs, in order to draw attentions to their own shortcomings on promotion. The SMEs would better grasp the opportunities brought by E - comerce, and become stronger.