现代农业视域中的苏州特色农产品发展策略

On the Developing Strategies of Local Special Agricultural Products of Suzhou from the Perspective of Modern Agriculture

通过对2002—2012年苏州市农业发展的一些数据的分析,提出了发展苏州特色农产品的一些策略,具体而言:以质量为生命,打造绿色安全特色农产品;以合作为基础,实现适度规模特色农产品经营;以宣传为手段,打响地方特色农产品品牌;以特色农产品为卖点,发展生态休闲观光农业;以加入WTO为契机,积极扩大特色农产品出口。以此使地方特色农产品走上现代绿色农业、生态农业的道路,打造优势品牌,实现规模经营、产业化经营。

Based on the analysis of some data about agricultural development in Suzhou from 2002 to 2012, the paper puts forward some strategies to develop local special agriculture products. They include ： with quality as the life, creating green, safe and special agriculture products; with cooperation as the foundation, conducting moderate- scale agricultural product management; with propaganda as the measure, publicizing the brand of local special agriculture products; with special agricultural products as the selling point, develo- ping ecological leisure sight - seeing agriculture ; with entry of WTO as an opportunity, increasing the export of special agricultural products actively. All these strategies can make local special agriculture products develop a- long the road of modern green agriculture and ecological agriculture, and form excellent brand, and then real- ize the scale and industrial management.