中国城市旅游集散中心发展研究——基于苏锡模式的对比分析

Research of the Development of Tourist Centers in China:Based on a Comparative Study of the Modes of Suzhou and Wuxi

随着我国旅游市场的持续发展,城市旅游集散中心作为面向市民及自助游散客的新兴旅游业态,倍受国内多数旅游城市青睐。文章在分析国内旅游集散中心代表性城市无锡和苏州的兴起背景及发展现状基础上,从管理机制、资源配置、运营模式三个维度对无锡和苏州旅游集散中心进行比较研究,为中心建设构建运营模式,并从市场机制与政府引导双重推动、因地制宜选择运营模式、加强组织间协同合作这三大方面归纳出我国旅游城市在推进集散中心建设的过程中可供参考借鉴的经验。

With the continuous development of China＇s tourism market, tourist centers, favored by the majority of domestic tourism cities, as a new tourist format faced with the public and FIT tours. Based on the analysis of representative cities of domestic tourism centers＇ background and development status, the study takes a comparative study o{ Suzhou and Wuxi modes from three dimensions： management mechanism, resource allocation and operation mode. By three aspects （market-government double promotion, mode alternative selection and inter-organizational collaboration）, the study draws conclusions to promote the development of tourist centers in China.