平潭滨海休闲旅游产品开发类型及经营策略探讨

Discussion on Pingtan Coastal Leisure Tourism Product Development and Business Strategy

随着平潭综合实验区的建设,作为闽台先行先试实验区,平潭岛的经济发展迎来难得的时代机遇,也为平潭打造国际生态休闲岛创造了良好的条件。但是由于之前平潭岛内基础设施尚不完善,丰富的旅游资源也未得到合理的开发利用,旅游资源优势并没有转变为旅游产业优势,旅游业发展相对缓慢。本文应用文献检索法和实地调研法,针对平潭岛的旅游资源提出滨海休闲旅游产品类型的开发思路,并从产品促销策略及市场营销渠道2个方面探讨了平潭滨海休闲旅游的经营策略。

With the construction of Pingtan comprehensive experimental area, as a first try test area between fujian and Taiwan, Pingtan island have the rare opportunity to the era of economic development, also make the international ecological leisure for pingtan island created good conditions. But Pingtan islandinfrastructure is not perfect, the rich did not get reasonable development and utilization of tourism resources, tourism resources has not transformed into tourism industry advantages, tourism development is relatively slow. Literature retrieval method and field research method is applied in this article, in view of pingtan island tourism resources put forward the thinking on the development of the coastal leisure tourism product type, and from the reasonable development and utilization of pingtan island tourism resources, enrich tourism products type and depth and suitable for pingtan island tourism development strategy, establish pingtan island tourism brand image ,pingtan coastal leisure tourism business strategy is constructed in two aspects.