摘要
与传统的百货公司类似,网络零售商也需要特定的日子造势促销,于是产生了"电商购物节"。本文首先探讨了电商购物节的由来和特点,指出其存在诸如流血促销、透支消费、虚假促销、物流拖后腿等问题,并提出了相应的对策。
Similar to the traditional stores, the online retailers need promotion on particular days, which re-sults in＆quot;E-Commerce Shopping Day＆quot;. This paper first discusses the origin and characteristics of the festival, points out the existing problems such as bleeding promotion, overdraft consumption, false promotion, logistics and etc., and puts forward the corresponding countermeasures.
出处
《科技广场》
2014年第9期236-239,共4页
Science Mosaic
关键词
电商购物节
电商问题
对策
Shopping Day of E-Commerce
E-commerce Problem
Countermeasures
