2Simon, Carol J. Sullivan, Mary W. (1993), "The Measurement and Determinants of Brand Equity: A Financial Approach", Marketing Science, Winter 1993, Vo112(1), p28,p25.
3Yoo, Booghee; Donthu, Naveen and Lee, Sungho(2000), "An Examination of Selected Marketing Mix Elementsand Brand Equity". Journal of the Academy of Marketing Science, Vo128(2), pp195--211.
4Zeithaml, V.A. (1988), "Consumer Perceptions of Price, Quality, and Value: A Means- Ends Model and Synthesis of Evidence", Journal of Marketing, 52: pp2--22.
5Aaker, David A.(1991), Managing Brand Equity.New York, The Free Press.
6Aaker, David A. (1996), "Measuring Brand Equityacross Products and Markets", California Management Review, Vo138, No.3, Spring 1996.
7Bawa, Kapil and Shoemaker, Robert W. (1987), "The Coupon- Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes", Journal of Marketing,Vo151 (October 1987), pp99-- 110.
8Barwise, Patrick. (1993), "Brand equity: Snark or Boojum?" International Journal of Research in Marketing,Vol10 (1), Mar 1993, pp93--104.
9Chaudhuri, Arjun; Holbrook, Moriris B(2001), "The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The of Brand Loyalty" . .Journal of Marketing,Vo165( April 2001), pp81--93.
