摘要
"两级传播流"理论的贡献,不仅在于其开创了大众传媒的有限效果时代,更重要的是它在信息传播过程中更突出个人影响——面对面的交流弥补大众传媒宣传的不足,因此,它不仅是一种"信息流",更是一种"影响流"。本文从"两级传播流"的第二级入手,运用"意见领袖"、个人影响和人际传播等概念,通过对四川彭州宝山村在5.12地震前后信息传播的特点分析,得出人际传播是农村信息传播的主要方式的结论,并基于个人影响广泛存在的事实,认为在中国农村存在着"两级传播"现象。
The contribution of the theory of the two-stage communication flow is that it starts the time of limited effect of mass media, and more importantly it stresses the personal influence in the process of information communication the face to face communication makes up the shortage of the mass media＇s propaganda. Therefore ,It＇s better to be defined as an influence-flow than an information-flow. This essay tries to begin with the second stage two-stage of communication flow, and uses the conceptions of opinion leader, personal influence and interpersonal communication to analyse the features of information dissemination in Baoshan village of Sichuan province before and after the ＂5 ~ 12＂ earthquake. It＇s conduded that the interpersonal communication is the main way of rural information communication. Based on the fact of far-reaching personal influence, my opinion is that the phenomenon of two-stage communication flow can be found in rural areas.
出处
《西华师范大学学报（哲学社会科学版）》
2014年第4期84-88,共5页
Journal of China West Normal University:Philosophy & Social Sciences
基金
国家社会科学基金项目(09BXW009)
关键词
农村
两级传播流
个人影响
人际传播
rural area
two-step communication flow
personal influence
interpersonal communication
