我国中小企业实施微博营销情况调查——以福建省中小企业为例

China′s SMEs Implement Microblogging Marketing Survey——A case study in Fujian SMEs

在深入研究中小企业实施微博营销的情况的基础上,以福建省中小企业为例,主要采用问卷调查方法,利用问卷星系统分析和SPSS社会统计软件来进行数据的分析,针对中小企业实施微博营销的微博平台的选择、注册时间、行业分布、微博内容、微博关注度及微博维护情况等指标进行调查分析。分析出微博营销存在的问题,旨在为中小企业微博营销提供一些可操作得建议。

In order to stuby questionnaire method. Stthe implementation of the SME microblogging marketing, In this paper, Fujian Province, on behalf of SMEs, mainlyar system analysis using a questionnaire and SPSS statistical software to analyze social data. Select SMEs for implementing marketing microblogging, microblogging platform, registration time, industry distribution, microblogging content, microblogging microblogging attention and maintenance conditions and other indicators of investigation and analysis. Analysis of microblogging marketing problems wasdesigned to provide some actionable advice to SMEs microblogging marketing.