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心理账户的理论、特征和应用 被引量:7

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摘要 心理账户是一种个人、家庭或组织对经济活动进行关注、编码和评估的认知操作系统,它否定了"理性人"假设,是"有限理性"模型的进一步发展。本文梳理了心理账户理论的基本特征,包括非替代性、享乐主义编辑和灵活性。介绍了心理账户在金钱感知,价值效用和支付分离等方面的实际应用。总结了心理账户的研究对科学决策的积极意义,指出了心理账户在普遍性、认知机制和研究方法等方面存在的问题。
作者 刘泽文 孔亮
出处 《人类工效学》 2014年第4期74-79,共6页 Chinese Journal of Ergonomics
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