陕西省不同阶层居民体育消费品更新周期的调查与分析

Research on Sports Consumer Goods Renewal Period of the Different Classes Citizens in Shanxi Province

通过文献资料、逻辑推理、问卷调查和数理统计等研究方法对我省不同阶层体育消费品更新周期进行深入研究分析,以了解消费者需求,揭示体育消费发展趋势。研究结果表明:陕西省不同收入阶层居民在体育消费更新周期上存在显著性差异,随收入的增加,消费能力越强,消费周期越短;较低收入阶层居民体育消费会更多选择促销时间进行一些物美价廉的产品消费;中等收入阶层居民在周末或节假日消费较多;较高收入阶层居民会选择在周末进行更多的实物性和劳务性消费。

In this article, the author makes a deep research on the sports goods renewal period of different classes in Shanxi Province by using the research methods such as the Literature research method, the Logic reasoning method, the Questionnaire survey method, the Mathematical statistics method and so on, aiming at having a clear recognition on the market demands and revealing the development tendency of sport consumption. The results show that an obvious difference of sports goods renewal period exists among different classes ; consuming ability advances as the income increases, while the consumption cycle gets short; the lower income class usually choose to do some consuming when it is sales promotion; the middle income class consume more at weekend or vocation; the higher income class choose to spend their money on Real consumption and Labor consumption at weekend.