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情绪对禀赋效应的影响 被引量:2

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摘要 为了探讨不同情绪状态(即积极情绪、中性情绪和消极情绪状态)对禀赋效应的影响,该文以某一高校90名本科生为调查对象,采用3(情绪类型:积极情绪、中性情绪、消极情绪)×2(禀赋状态:赋予杯子、未赋予杯子)被试间设计,因变量为对杯子的估价,得出以下结论:1、积极情绪状态下,卖方对杯子的估价要显著高于买方的估价,即存在所谓的禀赋效应。中性情绪状态下也存在禀赋效应,但相对较弱。2、消极情绪状态下,买卖双方对杯子估价相同或相近,即禀赋效应消失。
出处 《南京晓庄学院学报》 2014年第4期68-71,共4页 Journal of Nanjing Xiaozhuang University
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参考文献9

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二级参考文献71

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