民俗艺术的传播特征

On Communication Characteristics of Traditional Folk Art

产生于农耕社会的民俗艺术,在现代社会正遭受着冲击与挑战,然而新世纪以来,经济的繁荣,科技的进步,媒介的演化,信息的流通,也给予民俗艺术前所未有的发展机遇。民俗艺术的传播在传播主体、传播媒介、传播信息以及传播环境等方面呈现出不同于以往的新特征。

Traditional folk art,originated in the agricultural society,is being challenged in the modern society.However,when entering the new century,an unprecedented opportunities have been provided for its development prosperity by the progress in science and technology,the evolution of media and the circulation of information.The communication of traditional folk art has assumed some new char-acteristics in subject,medium,information and environment.