基于SWOT分析的新媒体思想政治教育研究

Based on the SWOT Analysis Research for Ideological and Political Education in the New Media

根据当前新媒体在思想政治教育中的应用情况,以新媒体为研究对象,通过对新媒体思想政治教育的应用现状进行调查,以SWOT法对调查结果进行分析,从四个方面对新媒体的思想政治教育进行了探讨,并提出在新媒体环境下加强大学生思想政治教育的对策。

The new media as the research object, according to the present situation of the new media application in the ideological and political education, the paper analyzes the investigation results based on the SWOT analytical method. From the four aspects it analyzes education effectiveness of the new media in ideological and political education and analyzes some phenomena in the education study.