企业营销投入与其绩效的实证分析被引量：7

An Empirical Analysis of Enterprise Marketing Investment and Its Performance

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摘要论文通过对营销投入和企业绩效等有关概念进行阐述,定性的对企业营销投入和企业绩效之间的关系进行研究,然后,运用我国乳制品行业上市公司的相关数据进行定量研究,找出营销投入与企业绩效之间存在的相关关系,以期指导企业的营销投入,使之能在企业运行中产生最大效益。 Based on the marketing investment and business performance and other relevant concepts, elaborated qualitative business relationship between marketing investment and corporate performance were studied, and then, using the relevant data of listed companies in China＆#39;s dairy industry, this paper conducts quantitative research to identify the correlation between the marketing investment and corporate performance and to guide the company＇s marketing investment, so that it can produce the maximum benefit in the enterprise operation.

作者李学才于发达

机构地区烟台南山置业发展有限公司山东省平度市尹府水库管理局

出处《财务与金融》 2014年第5期77-79,共3页 Accounting and Finance

关键词营销投入企业绩效线性回归分析 Marketing Investment Enterprise Performance Linear Regression Analysis

分类号 F272 [经济管理—企业管理]

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