基于价值链理论的旅游产业发展分析——以山东沂源为例

Analysis of Tourism Industry Development Based on Value Chain Theory——Taking Yiyuan of Shandong as an Example

旅游业是一个以游客行为为中心的特殊产业,其竞争焦点已从价格转向价值,基于价值链理论分析旅游产业发展具有很强的适用性。山东沂源具有丰富的旅游资源,旅游产业发展初见成效。本丈以产业价值链视角透析沂源旅游,发现其存在旅游产业链价值节点少、价值链过于松散、价值链扩张力小、辅助价值链服务质量低等问题,根据沂源实际情况提出促进旅游产业价值链升级的发展对策。

As a special industry of customer behavior-centered, the competition focus of tourism has transferred from price to value, therefore, the analysis of tourist industry development based on value chain theory is very feasible. There are rich tourism resources in Yiyuan of Shandong, and tourist industry development has achieved some initial success. In this paper, we analyze Yiyuan tourism form the perspective tourist industry chain, and find out some problems, such as less value node of the tourism industry chain, loose value chain, small expansion capacity of value chain, and low service quality of auxiliary value chain. Based on Yiyuan actual situation, development strategies are proposed to promote the development of tourism industry value chain.