论文化差异影响传媒走出去的七大机理

On the Seven Mechanisms about Cultural Differences Influencing Media's Going Out

在传媒文化产品走出去中,文化差异以其独特的工作原理影响国际传媒产品的消费者接受,有特殊的发生机理,并呈现不同的机理形态,主要包括新奇性趋近机理、陌生化排斥机理、偏向性理解机理、反向性误读机理、认同性因应机理、认可性兼容机理、思想场同啸机理等。

In the process of media cultural products going abroad, cultural differences affect consumer acceptance of international media products in unique operating principle. It has its special working mechanism and presents different forms, including novel approach mechanism, de -familiarization exclusion mechanism, biased understanding mechanism, reverse misreading mechanism, identification coping mechanism, recognition compatibility mechanism and mechanism of ideological field with the whistling sound.