新生代知识型员工激励因素分析及对策

为探索如何有效激励新生代知识型员工,本研究通过深入访谈,提炼出16个新生代知识型员工的激励因素。同时,基于江苏、安徽和新疆等地区企业调研数据研究发现,对新生代知识型员工起相对主导作用的激励因素依次为:个人成长与发展、薪酬福利、工作挑战性、公司前景、领导素质等。最后,依据上述分析析,从提从提供职业生涯管理、构建激励性薪酬福利体系和关注多元化激励"菜单"三方面提出激励对策,为现代企业管理新生代知识型员工提供理论依据和政策建议。

In order o explore how to effectively motivate knowledge workers of the new generation, the authors, through in - depth interviews, extracted 16 incentive factors for the knowledge workers of new generation. Secondly, on basis of survey data of regional enterprises in Jiangsu, Anhui and Xinjiang, the study found that leading incentives for the knowledge workers of new generation are followed by personal growth and development, pays and benefits, challenging work, the company＇ s prospects, and leadership qualities. Finally, according to the above analysis, the study further proposed appropriate incentive countermeasures （including career management, incentive compensation and benefits, and diversified incentive＇menu） to provide a theoretical basis and practical reference for modern enterprises＇ management of new generation knowledge workers.