出版企业竞争理论和实践研究述评

Review on Publishing Enterprises Competition Theory and Practice Research

整理新世纪以来出版企业竞争理论与实践的相关论著,从文献数量、研究主题、作者与学科分布等要素变化情况展示了这方面的研究现状,并对出版企业引入竞争机制的改革和互联网环境下竞争战略转型研究进行分析,认为整体研究的规模和质量都在不断提升,但网络技术对经济学和竞争理论带来的挑战之系统性理论探讨还有待加强。

Through sorting out and analyzing the research published on the competition theory and the practice of the publishing enterprise since the new century, the article discusses the growth situation of the research literatu re, and the author＇ s geographical and subject distribution. The author analyzes the research of the publishing enterprise competition theory. Case studies which are related to the competition mechanism reform practice of the publishing enterprises in the process of economic system reform and the I nternet environment are summarized and analyzed. At last, it summarizes the research results.