文化精品的轻博客传播现状及对策

Cultural Elite's Communication Situation and Countermeasures in Light-blog

文化精品的传播关乎社会核心价值观的建立,关乎意识形态的建设、经济目标的实现、社会进步及人的全面发展。本文在界定"文化精品"概念的基础上,介绍文化精品在点点网、LOFTER和人人小站3个国内主要轻博客网站的传播现状和信息传播特征,并通过对文化精品在轻博客和微博传播规律的对比研究,探究扩大文化精品网络传播的对策。

Cultural elites communication relates to build the social care values, construct ideology, achieve economic goals, advance social progress and human development. Based on the definition of ＂cultural elite＂ concept, present the cultural elite＇s communication situation and communication characteristics in Diandian, Lofter, Renrenxiaozhan and other major domestic light-blog sites. And explore the countermeasures of expanding cultural elite network communication through the comparative study of the cultural elite communication rules in light-blog and microblogging.