基于IPA方法的常德乡村旅游服务质量提升研究

A Study of Improving the Service Quality of Rural Tourism on Changde on the Basis of IPA Method

乡村旅游服务质量定性方面的研究较多,定量研究方法主要是IPA与SERVQUAL,文章选取IPA方法对常德市乡村旅游的现状进行分析。通过问卷调查,了解各项指标在游客心中的重要程度及其对服务质量的满意度,将其与指标重要程度和满意度的均值进行比较,从而有针对性地提出提升服务质量的对策。

Service quality of rural tourism is studied mostly from the qualitative orientation. The quantitative research methods are mainly IPA and SERVQUAL. The author of this paper chooses IPA to make an analysis of the status quo of rural tourism in Changde City. By means of questionnaire, the author of this paper knows how much the various indicators are in the mind of tourists and how satisfactory they feel about the service quality, and then compares them with the extent mean of indicators and satisfaction, from which certain countermeasures can be propounded.