符号化的被看——赵本山春晚小品农民形象的文化批判

On the Symbolization of Being Seen——A Cultural Criticism of Farmer Image in the sketches by Zhao ben-shan

央视春晚是当今大众文化的重要舞台之一,赵本山在其表演的小品中所塑造的农民形象历来都受到文化研究者和普通大众的争议。借助现代传媒,原本朴实纯厚的农民在被观看、被凝视的过程中沦为被消费主义话语表述的对象,进而逐步成为大众文化中一种符号化的被看。"赵氏农民"在春晚舞台上被揶揄、被矮化、被嘲讽,这些农民成了奸诈、狡猾、诡计多端、愚昧无知的符号式形象,不但让普通受众产生严重的审美疲劳,也反映了当前大众文化远离真实农民情感需求的缺憾。

Spring festival gala by CCTV is one of the important stages for exhibiting the masses culture at present, and the farmer image by Zhao ben-shan in his sketches has been the focus of dispute among cultural scholars and the masses. By means of modern media, the simple and honest farmers in the past have been relegated to the objects being expressed in the discourse of consumerism in the process of being seen and stared, and furthermore, become a symbolization of being seen in the masses culture. ＂Zhao＇s Farmer＂ is ridiculed, dwarfed and sneered at, and what is more, these farmers by Zhao ben-shan come to be a symbolized image characterized by treachery, cunning and foolishness, which not only lets receptors feel fatigued esthetically, but signals the fact that the present masses culture is a far cry from farmers＇ actual emotional need.