浅析微博对新闻信息源的冲击及对策——以“郭美美事件”为例

A Tentative Analysis of the Impact of Microblog upon News Source and the Countermeasures——Taking “Guo mei-mei Event” as an Example

微博利用其信息传播的优势成为公众和其他媒体获取信息的重要平台,对传统新闻信息源产生了强大的冲击,同时改变了新闻生产的流程。但由于缺乏监管机制,每个用户都可以通过微博随意发布和接收信息,给虚假信息的传播提供了有利条件。"郭美美事件"就是通过微博发布虚假信息进行炒作的典型案例,一个普通用户的微博虚假认证便引发了中国红十字会的信任危机,信息源和其面临的冲击应引起重视。如何应对微博等新媒体给新闻信息源带来的冲击,减少虚假信息的传播是我们急需解决的难题。

Microblog uses its advantage of spreading information to become an important platform from which public and other media gain information, which not only produces great impact upon the traditional source of news but changes the process of news product. Nonetheless, owing to lack of supervision, very user can send or receive information at random by way of microblog, providing a chance for spreading false news and Guo mei-mei Event is a typical one for such kind a false recognition through microblog on the part of an ordinary user led to the trust crisis of Red Cross Society of China. And how to cope with such situation and its impact upon the source of news and how to reduce the spread of false news are the issues to be solved.