我国“原生态文化”现象的市场化特征分析

An Analysis of Market Characteristics to “Original Ecological Culture” Phenomenon in China

我国原生态文化的出现,显然具有社会转型的背景,在内容上包括历史文化或民族民间文化,具有传统文化的指称,但事实上它是当代范畴,缘起于经济市场化这一背景,作为适应社会转型利用传统文化资源开展的一种市场性生产活动并表现着这一趋势的相应特征。根据原生态文化活动的基本情况,具体上市场化基本特征主要包括以下三点:一是原生态文化的产业分工性;二是原生态文化活动的商业化;三是原生态文化活动的符号化。

The emergence of the original ecological culture in China has obvious background of social transfbrmation, which includes historical and cultural or ethnic and folk culture in the content. It has the reference of traditional culture, in fact it belongs to contemporary category; it originated in the background of market economy. According to the basic conditions of the original ecological culture ac- tivities, its market basic characteristics mainly include industrial division, commercialization, and symbolization.