基于TCC的旅游网络信息流与客流互动研究

Research On Interactive Between Tourists Flow And The Network Information Flow Based On TCC

在大数据时代下,消费者的购买决策越来越依赖于网络信息。由于旅游产品生产与消费的同步性,致使许多消费者在做出决策之前希望得到参考意见,TCC就成为网络信息来源中非常重要的一部分。随着口碑变得数字化、规模化、匿名性以及即时性,旅游目的地的网络信息空间变得更加丰富。本文从消费者网络信息搜寻出发,揭示了旅游网络信息流与旅游客流之间的互动关系,为旅游目的地制定营销策略提供参考。

In the era of big data, customers depend largely on the internet information before their decisions. Because of the synchronization of the produce and consume of travel products, the numerous consumers want to have reference opinions before purchase,which makes TCC becoming an important part of the source of network information.As the word of mouth become digital, scale, anonymity and immediacy, the information space of the destination is abundant.Based on the information search behavior, the research reveal the interactive relationship between the network information flow and the tourists flow, aiming to providing reference to the destination to make marketing strategy.