摘要
创新产品通过广告媒介来传递信息以提高市场需求,对产品的扩散起着一定的作用.将创新产品的互补性分为三类互补类型,即两种产品均有独立的市场,两个产品均无独立市场,只有一个产品有独立市场.分别建立广告媒介下具有互补关系的创新产品扩散动态模型,分析具有不同竞争力的创新产品具有互补关系时市场的稳定状态,解释了产品互补型的企业纵向兼并及合用的原因,为模拟和预测动态市场结构演变及管理决策提供了理论依据.
Advertising plays a major role in the proliferation of products; it can increase market demand through delivery product information. In this paper, the complementary nature of the product is divided into three types of complementary types： the two products are the independent market, and the two products have no independent market, only one product has independent market. For different types of complementary built dynamic models of product diffusion under advertising medium respectively, analyzed market steady state of different competitive enterprises with complementary products, provided a theoretical basis for simulate and predict the dynamic evolution of market structure and advertising decisionmaking.
出处
《数学的实践与认识》
CSCD
北大核心
2014年第19期65-71,共7页
Mathematics in Practice and Theory
基金
国家自然科学基金(71231007
71071119)
贵州省科学技术基金(黔科合J字[2013]2085号)
贵州省2013年度社科规划课题(13GZYB29)
关键词
广告
互补
扩散
动态
advertising
complementary
diffusion
dynamic
