基于“多米诺模型”的产品伤害危机形成机理研究被引量：1

On the Product-harm Crisis Formation Mechanism and its Management

下载PDF

导出

摘要产品伤害危机是企业危机中经常存在且最为致命的一种危机,其发生与企业内外部多种因素有关,这些因素伴随着产品伤害危机产生、发展的全部过程,从演变机理来看,这个过程构成了一个多米诺骨牌模型。产品伤害危机形成机理的多米诺骨牌模型为企业有效控制产品伤害危机的发生和扩展提供了有益的借鉴,根据该模型,企业可以从加强管理提升产品质量、积极主动承担一切责任、增强危机公关能力等方面对产品危机进行有效管理和控制。 The product-harm crisis is the most important crisis tor enterprises, wnlcn may narm me company fatally. Any crises go through a certain process before happening and always have its antecedent. This paper analyses the internal and external conditions of the product-harm crisis formation, and puts forwards the ＂Domino＂ model of the product-harm crisis formation mechanism. According the product-harm crisis formation mechanism, the paper advances the suggestions about how to manage the product-harm crisis effectively. The new and original in this paper is the ＂Domino＂ model of the product-harm crisis formation mechanism.

作者武淑平

机构地区北京物资学院商学院

出处《江苏商论》 2014年第10期11-14,20,共5页 Jiangsu Commercial Forum

关键词产品伤害危机多米诺模型危机管理 product-harm crisis, ＂Domino＂ model, product-harm crisis management

分类号 F126.1 [经济管理—世界经济]

引文网络
相关文献

参考文献14

1Siomkos George J,Kurzbard Gary.The hidden crisis in product2harm crisis management[J].European Journal of Marketing,1994,28(2):30-41.
2Dawar N.,PiIllutla.M.N.Impact of product-harm crises on brand equity:The moderating role of consumer expectations[J].Journal of Marketing Research,2000,37(5):215-226.
3Jolly,D.W.,&Mowen,J.C.Product recall communications:The effects of source,media,and social responsibility information[J].Advances in Consumer Research,1985,12(1),471-475.
4Harald Van Heerde,Kristiaan Helsen,Marnik G.Dekimpe.The Impact of a Product-Harm Crisis on Marketing Effectiveness[J].Marketing Science,2007,26(2):230-245.
5Smith,N.Craig,Robert J.Thomas,and John A.Quelch.A Strategic Approach to Managing Product Recalls[J].Harvard Business Review,1996,74(5):102-112.
6王晓玉,晁钢令,吴纪元.产品伤害危机及其处理过程对消费者考虑集的影响[J].管理世界,2006,22(5):86-95. 被引量：96
7方正.产品伤害危机应对方式对顾客感知危险的影响——基于中国消费者的实证研究[J].经济体制改革,2007(3):173-176. 被引量：39
8March,J.G.,Simon,H.Organizations[M].New York:John Wiley&Sons,1958:262.
9Perrow,C.Normal Accidents:Living with High Risk Technologies[M].New York:Basic Books Inc.1984.
10Laufer D.,Coombs W.T.How should a company respond to a product harm crisis?The role of corporate reputation and consumer-based cues[J].Business Horizons,2006(49):379-385.

二级参考文献39

1Allenby Greg M. and Ginter James L,1995, "The Effects of in-store Displays and Feature Advertising on Consideration Sets",International Journal of Research in Marketing, 12(5),pp,67-81.
2Andrews, Rick L. & Srinivasan T. C, 1995, "Studying Consideration Effects in Empirical Choice Models", Journal of Marketing Research, 32 ( 1 ), pp.30-42.
3Anusree Mitra, 1995, "Advertising and the Stability of Consideration Sets over Multiple Purchase Occasion",International Journal of Research in Marketing, 12( 1 ),pp.81-95.
4Campbell, B.M.,1969, "The Existence of Evoked Set and Determinants of its Magnitude in Brand Choice Behavior", Unpublished Doctoral Dissertation, Columbia University.
5Chem Narayana, L. and Rom J. Markin,1975,"Consumer Behavior and Product Performance: an Alternative Conceptualization", Journal of Marketing, 39 (October), pp.1-6.
6Erdem Tulin and Swait, Joffre,2004, "Brand Credibility,Brand Consideration and Choice",Journal of Marketing Research,31(6),pp.191-199.
7George J. S., Rao Srlkumar S., Narayanan Sunder, 2001,"The Influence of Positive and Negative Affectivity on Attitude Change toward Organizations",Journal of business and Psychology,16(l),pp.151-161.
8Hauser John R. and Wenrnerfelt Biger,1990,"An Evaluation Cost model of Consideration Sets',Journal of Consumer Research, 16(3),pp.393-409.
9Howard, J.A.,1963, Marketing: Executive and Buyer Behavior, Columbia University Press, New York, NY.
10Howard,Hohn A. and Jedish Sheth, 1969, "The Theory of Buyer Behavior", Newyork,John Wiley and Sons Inc.