期刊文献+
任意字段
题名或关键词
题名
关键词
文摘
作者
第一作者
机构
刊名
分类号
参考文献
作者简介
基金资助
栏目信息

谈视频案例在营销教学中的运用

The Use of Video Cases in Marketing Teaching
下载PDF
导出
摘要 本文介绍了笔者的视频案例教学的缘起,分析了视频案例的特性及其在营销教学中的作用;最后,本文探讨了营销视频案例的"常变常新"问题:一是剖析了营销视频案例"常变常新"的原因,二是指出了营销视频案例"常变常新"的方法。 Firstly, the paper describes the origin of the author＇s video case teaching. Secondly, the paper analyzes the characteristics of video case and its roles in marketing teaching. Finally, the paper explores how marketing video cases to change constantly, namely analyzing the reasons selecting new marketing video cases and indicating the methods selecting new marketing video cases.
作者 温韬
机构地区 大连大学经济管理学院
出处 《江苏商论》 2014年第10期15-17,共3页 Jiangsu Commercial Forum
关键词 视频案例 市场营销 课堂教学 Video case Marketing Classroom teaching
分类号 G642 [文化科学—高等教育学]
  • 相关文献

参考文献2

二级参考文献38

  • 1Balslev T, Grave De W S, Muijtjens A M M ,et al. Comparison of text and video cases in a post- graduate problem-based learning format[J]. Medi- cal Education, 2005,39(11) :1086-1092.
  • 2Baddeley A. Human Memory: Theory and Practice [M]. Boston: Psychology Press Ltd. ,1990.
  • 3Merseth K K. The early history of case-based in-struction: Insights for teacher education today[J]. Journal of Teacher Education, 1991,42 (4) : 243- 249.
  • 4Sykes G, Bird T. Teacher Education and the Case Idea[M]// Grant G. Review of Research in Edu- cation. Washington, D. C. : American Educational Research Association, 1992, 18 : 457-521.
  • 5Zhang M, Lundeberg M, Koehler M J, et al. Un- derstanding affordances and challenges of three types of video for teacher professional development [J].Teaching and Teacher Education, 2011,27 (2) : 454-462.
  • 6Mayo J A. Using case-based instruction to bridge the gap between theory and practice in psychology of adjustment[J]. Journal of Constructivist Psy- chology, 2004,17(2) : 137-146.
  • 7Lundeberg M A. Discovering Teaching and Learning through Cases[M]. New Jersey: Lawrence Erlbaum Asciates, 1999.
  • 8Jay J. Variations on the use of cases in social work and teacher edueation[J]. Journal of Cur- rieulum Studies, 2004,36(1) :35-42.
  • 9Merseth K K. Cases, Case Methods, and the Professional Development of Educators [M]. New York: Teachers College Press, 1992.
  • 10Manouchehri A. Developing teaching knowledge through peer discourse[J]. Teaching and Teacher Education,2002, 18(6): 715-737.

共引文献16

江苏商论
2014年 第10期

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部