摘要
基于行为科学、心理学等领域有关研究成果,引入个体特征、心理因素、社会影响等关键因素,整合构建了移动数字内容服务的采纳模型,实证分析了用户信息行为、感知优越性、感知成本等与采纳行为的相关性,并对采纳模型进行了验证与修正。
Based on relevant literatures of behavioral science, psychology and so on, the paper adds individual features, psychological factors, social influence factors, builds an acceptance model of mobile digital content service. Meanwhile, Analysis that the relativity between users" information behavior, perceived superiority, perceived cost and users' acceptance behavior, and verifies and modifies the model.
出处
《情报科学》
CSSCI
北大核心
2014年第10期33-37,43,共6页
Information Science
基金
教育部人文社科青年基金(13YJC870013)
关键词
移动服务
内容服务
采纳行为
信息行为
mobile service
content service
acceptance model
information behavior