体育产业新政背景下中国体育产业发展的机遇与挑战

Opportunities and challenges faced by sports industry development in China under the background of new policies launched by the State Council for the sports industry

对《国务院关于加快发展体育产业促进体育消费的若干意见》进行了分析解读。阐述了当前我国体育产业发展面临的六大机遇:政策支持是体育产业发展的重要驱动力量;体育消费爆发的临界点已经到达;人口红利和城市化进程壮大了体育产业消费规模;产业结构调整和升级是体育产业发展的催化剂;扩大内需为体育产业发展带来难得机遇;体验经济的到来助推体育产业发展。并指出面临的五大挑战:有效需求与供给不足,市场主体不成熟;群众体育发展滞后;体育产业核心层薄弱;专业经营管理人才缺乏;具体实施任重道远。

The author analyzed and interpreted The State Council’s Opinions on Speeding up Developing the SportsIndustry and Promoting Sports Consumption, expatiated on six opportunities faced by sports industry development inChina via a lot of detailed data： policy support is an important driving force for sports industry development; both percapita production value and income increase–the critical point of sports consumption explosion has been reached;demographic dividend and urbanization process have expanded sports industry consumption scale; industrial structureadjustment and upgrade are catalysts for sports industry development; expanding internal needs has brought rare opportunitiesfor sports industry development; the emerging of experience economy has promoted sports industry development.The author also pointed out five challenges to face： effective demand and supply are insufficient, while mainmarket entities are immature; mass sports development lags behind; the core layer of the sports industry is weak; thereis a lack of professional operation management talents; specific implementation has a long way to go.