基于集客力理论的移动式读者服务

The Mobile Service for Library Users Based on the Theory of Ability for Gathering the Guests

在移动互联网时代,普通高校图书馆受到诸多因素的影响,读者感召力滑坡,吸引力下降,致使借阅率在低水平徘徊。为此在集客力理论基础上,提出一种服务形式——移动式读者服务,以增强高校图书馆对读者的感召力和吸引力。

the ordinary university libraries are influenced by many factors in the era of mobile Internet. Its declined charisma to users causes the rate of circulation wandering at the low end. This paper puts forward a form of service based on theory of ability for gathering the guests the mobile readers service, with the main purpose of strengthening the ordinary university library＇s charisma to its users.