众筹融资支持小微文化创意企业发展的思路探讨

The Research about Crowdfunding Supporting Small and Micro Culture Creative Enterprises

文化创意产业是经济发展的新引擎。在文化创意产业中,小微文化创意企业是其主力军。但由于企业实力有限、抵押品缺乏以及行业风险高等原因,小微文化创意企业融资渠道不畅通,限制了其发展。众筹融资开放灵活、门槛低、平台资源丰富,是小微文化创意企业融资的有效方式。文章从政府、融资平台和企业三个层面提出了众筹融资支持小微文化创意企业发展的思路。

Nowadays the cultural creative industry has become the new engine for economic development, while the small and micro cultural creative enterprises are the main force of the industry.But because the＇small and micro cultural creative enterprises are too small and lack of collateral, there is high risk in this industry, and the financing channel is not smooth, the enterprises’ growth is limited.Crowdfunding is open and flexible with low threshold, and the platform resources are rich, which can become an effective fi-nancing way for small and micro cultural creative enterprises.This thesis will propose the development paths for the small and micro cultural creative enterprises through the government guiding, financing channel and enterprises’ efforts.