“社会称许性”影响大学生学情调查的实证研究

An Empirical Study on the Impact of Social Desirability upon College Student Survey

自陈式问卷调查不可避免地受到社会称许性效应的影响。国内广泛开展的大学生学情调查对社会称许性问题关注不够。本文利用国内某"985"院校C大学参加2013年度"中国大学生学习与发展追踪研究"(CCSS)调查获得的数据,揭示了社会称许性与学情调查核心指标的正相关关系及其反应效应的客观存在。并且通过分析社会称许性与学生自我报告的学业成绩、真实GPA之间的关系,证实了社会称许性对学情调查数据的切实影响。为此,学情调查应对社会称许性予以必要的关注和重视,加强研究,并特别关注偏低的社会称许性反应。

Self-report questionnaire has been inevitably affected by response bias of social desirability （SD）. However, college student surveys, which are widely increasing in china, have not paid sufficient attention to SD. Based on the data of one domestic ＂C＂ university, which participated in the Chinese College Student Survey （CCSS2013）, the positive correlation between SD and core indicators of CCSS was revealed. By analyzing the relationship between SD and the students＇ self-reported academic performance and real GPA, the tangible effects of SD on student survey data was proved. Therefore, SD should be paid necessary attention and concerns in student survey.