消费时代的图像传播及其媒介权力

Visual Dissemination and Media Power in Consumer Age

在消费社会,图像的视觉扩张与现代媒介成长是同步的,图像作为媒介在信息传播网络中逐步向人们敞开,然而图像自身的真实意义却是被遮蔽的。现代媒介技术革命助长了人们对图像与符号设计的消费欲望,视觉文化也藉此完成了其自身的历史转向,在这一转向之中,图像是媒介信息传播的关键,并在消费视野中显示出其前所未有的张力。

Visual images expansion and growth of modern media is synchronized in consumer society. The image is the core component of the image of media and information dissemination on the turning of modern visual culture. The Image reveals itself in the media network,while the significance of image design is concealed. Image and its visual power would get a better interpretation when based on the consumption.