旅游产业融合视角下室内演艺节目潜在消费需求分析——以韶山、花明楼为例

Analysis on Potential Consumer Demand of Indoor Artistic Performance from the Perspective of Tourism Industry Convergence——the Case of Shaoshan Scenic and Huaminglou Scenic

室内演艺节目发展处于相对低迷期,借助旅游产业融合的效应改变形势成为重要策略。通过对韶山、花明楼景区游客调研,运用SPSS19.0进行信度检验,分析游客的消费意愿、消费影响因素与游客统计学特征的相关性,总结出游客的消费影响因素、消费偏好受人口统计学特征的影响较大。

Indoor artistic performance develops relatively downturn, and it has become an important strategy drawing support from the effect of integration of tourism industry to change the situation. Based on the tourist survey in Shaoshan scenic and Huaminglou scenic, this paper uses SPSS19. 0 test the reliability, and analyzes the visitors＇willingness to spend, consumer factors and correlation analysis of tourists demographic characteristics, and summarizes the consumption influencing factors and preferences of tourists are greatly influenced by the demographic characteristics.