全球化与体育文化传播研究

Research on Globalization and Sports Culture Communication

随着我国市场经济体制的建立与发展,体育运动市场化、产业化的发展也初见端倪,但世界各国体育产业发展的经验证明,体育文化的高度发达是体育产业可持续发展的基础,也是体育产业国际化或国际扩张的基础。在全球化的大趋势下,体育文化发展也必须有全球化的视野,体育文化的全球化传播是保证体育文化乃至体育产业发展的必经之路。

With the establishment anddevelopment of China＇s market economy system, sports market, industrial developmental- sobegan to take shape, but the experiencein the worldof sportsindustry developmentcountriesprovedhighly developedsports cultureis the basisfor sustainable developmentof sports industry, is the basisof internationalsports industryor internationalexpansion. Under thetrendof globalization, sportand cultural developmentmust also have avisionof globalization, the spread ofsports culture- ofsports and culturalglobalization isthe only wayto ensureevendevelopment of sports industry.