物、符号与符号消费的伦理意蕴

Ethical implication of matter, symbol and symbolic consumption

后现代社会消费模式发生了质变,那就是符号消费的产生。符号消费逻辑运作的前提是物必须成为符号。在物的世界与人的精神世界的交互运动中,物具备了符号价值与社会意义。因而消费体现为复杂的、综合性的文化现象。消费并非与他人无涉的纯粹的个人行为,而是关乎他人的伦理行为,关乎他人的生存资源、他人的感受、他人的权利。在符号消费过程中,消费者主体不断趋于精神性的自我实现,破坏并也生成着新的伦理文化,解构并建构着新的社会伦理关系与结构。

Post-modern social consumption patterns have undergone a qualitative change, which is the symbolic consumption. The premise of logical operation of symbol consumption is that the matter must be a symbol. In interactive movement between the material world and people＇s spiritual world, the matter has symbolic value and social significance, thus consumption reflects the complex, comprehensive cultural phenomenon. Consumption is not a pure personal behavior that does not need to cooperate with others, and there is a close relationship with the ethical behavior of others, others＇ living resources, the feelings and rights of others. In the symbolic consumption process, the consumer subjects tend to spiritual self-realization unceasingly, which destroys the old while creating new ethical culture and constructing new social ethics relation and structure.