城市空间信息传播框架型媒介的新载体——基于框架型媒介的传播学分析

A new carrier of media framework for urban space information dissemination

将框架型媒介置于城市的空间信息传播的场域之中,从城市空间与框架媒介的关系、框架媒介的传播模式与传播形态、框架媒介的影响力三个方面进行传播学的解读。探讨了在城市空间信息传播中框架媒介的定位、属性及核心功能,表明了其作为城市空间的传播载体所体现出的"分众传播"的延伸建构;重点分析了框架媒介"固定—强调"的传播模式及其"强链接"复合动力系统的传播优势,即两者均体现出了框架媒介灵活化的拓展应用功能;解读了框架媒介对受众、社会及传播效果方面的影响力,即促进了媒介空间化与空间媒介化现象的形成。

This paper media type will be placed in the framework of urban space field of information dissemination among the urban space propagation mode from the media relations with the framework, the framework of media and communication patterns, influence the framework of three aspects of media communication studies interpretation. Discusses the location, attributes and core functional framework of media in urban spatial information dissemination, indicating its position as the propagation vector of urban space embodied the ＂Focus spread＂ extended constructed; focuses on the framework of the media ＂Fixed-stressed that＂ the mode of transmission and spread the advantages of ＂strong link＂ hybrid system, both of which reflect the framework of the expansion of flexible media applications; interpretation of a framework for the media audience, social and propagation effect of the influence, which promotes media space technology and space media phenomenon formation.