TCL国际化:基于本土化系统观点的行动研究

TCL Internationalization:Action Research Based on Indigenous Systematic View

"全景式管理"模型是依据中国本土化的系统思维所建立的一个组织诊断工具,已经在国内多家企业进行了成功应用。基于以上模型并采用理论与实践相结合的行动研究方法,对TCL集团2004年国际化前后的发展历程进行了分析,通过政治、经济与文化三方面要素的匹配程度变化,解释了TCL集团各阶段发展的管理特征和遇到的问题,从系统和辩证角度阐述了TCL国际化过程失误的原因及其组织重生的变革思路。从实践角度而言,分析结论对于揭示中国企业国际化遭遇的困难有很好的启示作用;从理论角度而言,提出的"全景式管理"模型对于本土化理论开发具有创新性的理论贡献。

A panoramic management model is an organizational analysis framework based on Chi- nese indigenous systematic view, and has been applied in many firms. Using this model, the paper has analyzed the internationalization practice of TCL around 2004 by a theory-practice combined action re- search method. The managerial characteristics and difficulties faced by TCL were explained bY the view of match between the political, economic and cultural factors, and the reasons accounting for TCL internationalization as well as the strategies of organizational re-birth were illustrated from a sys- tematic and dialectical perspective. From a practical view, the conclusions from this study have good implications to reveal the difficulties encountered by Chinese firms during their internationalization practice. From a theoretical view, the panoramic management model in present study can contribute to adding innovative theoretical knowledge to indigenous theory development.