内蒙古旅游资料翻译存在的问题及对策——基于文化翻译观的视角

The Problem of and Solution to the Translation of Tourist Materials in Inner Mongolia——From the Perspective of Cultural Translation Theory

随着内蒙古自治区经济发展与对外经济文化交流的日益频繁,涉外旅游宣传资料对宣传内蒙古,吸引外国客商都起到重要的作用。然而,由于内蒙古地处边远内陆地区,对外交流相对较少,涉外旅游资料的翻译也没有得到充分重视,导致旅游资料的翻译存在诸多问题,对外宣传能力不理想。如何在文化翻译观的指导下使自治区旅游资料的英译本达到有效的文化传播的作用,是广大翻译工作者应该重视的问题。

With the economic development and the prosperity of foreign economic and cultural exchanges in Inner Mongolia Autonomous Region, the foreign publicity material of tourism plays an important role in promoting Inner Mongolia and attracting foreign businesses. However, due to its remote and inland location, as well as relatively less foreign exchanges, the translation of foreign tourist materials has not received enough attention. As a result, there are a lot of problems with it, thus not achieving the expected publicity effect. The translators should lay great stress on the way to achieve the cultural communication effect of the English edition of all these materials by guiding the translation with cultural translation theory.