“90后”大学生微博使用的影响因素

Influence Factors of Post-90s College Students' Weibo Use

在大数据时代的背景下,人们对数据和信息的需求越来越高。2010年微博以其实时性、便捷性、简易性等特点迅速占领互联网高地。"90后"大学生普遍利用微博获取信息、交友聊天、求职应聘以及参加各种社会活动,是微博用户中的重要群体。对重庆6所高校4830名大学生的调查发现,对"90后"大学生微博使用影响最大的是微博的兼容性,其次是微博的导向性和便捷性,微博的简易性对"90后"大学生使用微博的影响相对较小。从学生、管理者和学校层面做好微博时代下"90后"大学生思想政治工作极为重要。

Under the background of the era of big information. In 2010, weibo rapidly occupied the data, people have higher and higher demand for data and highlands in internet with its real-time performance, convenience, simplicity characteristics. Post-90s college students who are an important group in weibo users, generally use weibo access to information, friends to chat, application for a job and application for and participating in various social activities. The investigation on 4830 college students from 6 Chongqing universities shows that the greatest influence factor on college students＇ weibo use is microblogging compatibility, next is weibo guidance and convenience and easiness of weibo is relatively small. Doing a good job from the aspects of students, managers, and schools in the era of weibo is very important for post-90s college students＇ ideological and political work.