中国电视新闻评论中的人格化演进

The Personification Evolution of Television News Commentary in China

中国电视新闻评论五十多年的发展展现出一条人格化不断演进的发展轨迹。人格化传播让电视新闻评论进入了一个新的发展阶段,人格化的不断演进又让电视新闻评论不断迈上一个个新的台阶。新媒体时代,人们获取信息的方式和手段日益多样,电视新闻评论要保持既有的优势地位,仍需进一步发挥人格化传播的优势,探索人格化的深层演进路径。

In the past more than fifty years, the development of television news commentary in China has presented a trend that personification has been constantly evolving. Personified communication makes television news commentary come into a new stage and the constant evolutions of personification also makes television news commentary come into one after another new stages. In the age of new media, the ways of getting information for people are more and more diverse. In order to maintain the existing advantageous position, television news commentary needs to take full use of the advantages of personifiedcommunication further and explore the way for the personification to evolve further.